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webhotelier | primalres

AI-powered revenue management system.

What is
revhero?

Revhero is an AI-powered Revenue Management System that helps hotels optimize pricing, forecast demand, and maximize revenue through intelligent, data-driven decisions.
Revhero is not a tool that connects to your system. It is part of it. It takes into account and analyzes your performance in relation to:
Webhotelier data on search and booking trends for your destination.
Data from your PMS: Offline & online reservations, modifications, total revenue, etc.
Competitor pricing.
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365-day forecast for room nights and revenue.
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It recommends the optimal price for each room type and date, within the min/max limits you define, and always explains the "why" behind every recommendation.
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Dashboards with all key hotel performance indicators (RevPAR, ADR, Occupancy, Booking Pace, etc.) with year-over-year comparison, budget tracking, and benchmarking against the competition.
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It is built within the webhotelier | primalres ecosystem, the same ecosystem that already hosts the booking engine, channel manager, and PMS for thousands of hotels. Revhero does not import data from these systems. It is one of these systems. It reads from the same database. It uses the same login.
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Real Market Demand

Real searches from the webhotelier booking engine across 21,000+ properties.
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Competitor pricing

A daily view of competitor pricing (OTAs and other hotel websites) through the built-in rate shopper, roompulse.
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Historical performance

Multi-parameter analysis of sales, pickup patterns, segmentation, and seasonality from your historical data.
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PMS real-time performance & reservation sync

Every reservation, cancellation, and modification from your PMS is instantly synchronized with revhero.

You choose the level of automation!

Screenshot of automation level

Dynamic price recommendations, with complete control in your hands. You decide the level of automation that suits you by choosing one of the following operating modes.

  • • AUTO-PILOT MODE
    You allow revhero to adopt its recommendations as-is and automatically push them to all your distribution channels. No intermediate steps, no wasted time,prices updated as frequently as the market moves.
  • • CONSULTATION MODE
    You review the recommendations, evaluate the reasoning, and you decide: either adopt the suggested price as-is, or set your own based on the recommendation.
  • In either case, the final price is published in seconds to the primalres channel manager.

Why use revhero?

Fully integrated with webhotelier image

Fully integrated with webhotelier

Revhero is fully connected to the webhotelier booking engine: with SSO (Single Sign-On) for even easier access, automatic settings synchronization, quick setup, and ready to use within 2-3 days. Webhotelier holds an enormous wealth of data from 21,000+ properties across Greece. It is the only platform with a vast volume of data for every destination. Through secure anonymization and aggregated analysis processes, this data is utilized to identify demand trends and fluctuations.

Everything in one environment, at a glance

Competitor rates, demand, recommended pricing, yielding, and the execution of your decisions - all in one system.

Multi-property management

The ability to view and compare data across multiple properties within the same group.
One cost for everything, no hidden fees image

You know what travelers are searching for before they book at your destination

Real demand for your destination. Real searches from real travelers.

One cost for everything, no hidden fees

With the roompulse rate shopper built in. Unlimited user access. One platform, one price.
Multi-company invoicing image

AI suggests. You decide, or set it to Autopilot

Price recommendations for 365 days with full transparency, you know exactly the "why" behind every suggested price. Fully connected to the primalres channel manager, allowing you to push prices to all channels and your hotel's booking engine whenever you choose, or by activating Autopilot for full automation.

Custom AI Engine with market data

Powered by a custom-built AI engine developed in collaboration with The Centre for Research & Technology, Hellas (CERTH), one of the most significant research organizations in Greece. Built on real-time data from 21,000+ properties.

What is
Developed in collaboration with CERTH?

The AI infrastructure and the forecasting and price recommendation systems have been developed exclusively for revhero by The Centre for Research & Technology, Hellas (CERTH), one of the largest research organizations in Greece — ranked 29th worldwide and 1st in Greece in the Horizon Europe rankings, the European Union's most important research and innovation programme.
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#1 RESEARCH ORGANIZATION IN GREECE
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#29 RESEARCH ORGANIZATION WORLDWIDE IN HORIZON EUROPE
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1,600+ SCIENTISTS & COMPUTER ENGINEERS

Features

AI-powered daily rate image

AI-powered daily rate suggestions per room type and date.
Real-time revenue image

Real-time revenue and room nights forecasts.
Live demand and competitor prices image

See live demand and competitor prices powered by webhotelier booking engine demand data and rate shopper Roompulse.
Revhero Pricing Feature image

Revhero`s Pricing Feature handles any season, structure, or setup. It syncs with your full configuration and adapts instantly for yielding and rate recommendations.
Native Integrations image

Native integration with Seamless Settings Sync for webhotelier booking engine & primalres channel manager.
Open API image

Integration with popular hotel management software: PMS, CRS, channel manager, etc.

Built-in IF→THEN rule engine (rule manager) for automatic price adjustments based on predefined criteria.

Yielding Board with bulk updates and flexible controls.

Hosted on AWS with enterprise-grade security and robust data security standards.

Dynamic and easy-to-read dashboards displaying all key hotel performance indicators — Occupancy, RevPAR, ADR, Revenue, Room Nights, Booking Pace, Pickup, and Demand — for a real-time view of reservations and revenue. Revealing the true business mix, the performance of each channel, and revenue quality in a single unified view.

Discover how revhero can accelerate your digital transformation and streamline your operations.

FAQs

Here are some of your most asked questions. If yours is not there, do not hesitate to contact us.

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